Who we are
Cedarvale Communications is an independent public relations and communications consultancy serving clients across the Asia Pacific region.
Founded by senior professionals with decades of experience, we offer deep industry insight and hands-on strategic counsel to help leaders and organizations use communication as a powerful driver of business results and brand growth.
We believe communication is one of the most impactful investments a business can make. When done well, it aligns teams, builds trust, and empowers organizations to move forward with clarity and purpose.
Our Mission
We’re here to deliver strategic communications services that create measurable value and move in step with your growth.
Scaling businesses often need senior expertise without the commitment of a full-time hire and traditional agency models aren’t always designed for the kind of hands-on, agile support growing companies rely on. That’s where Cedarvale Communications comes in.
Let’s start a conversation, we’d love to hear what you’re building!
Services
Partnering with Cedarvale Communications means direct access to senior expertise, without the overhead. As your business scales, we understand the need for a trusted, adaptable team capable of delivering results efficiently.
Whether we’re collaborating seamlessly with your in-house team, working alongside your agency, or providing executive-level counsel, we tailor our services to meet your unique needs and help you achieve results that drive your business forward.
Our core services include:
Corporate Branding
Define your identity, shape perception, and build trust with a clear, compelling brand strategy.
Integrated Communications
Align messaging across channels to deliver consistent, strategic impact for your audiences and objectives.
Media Relations
Build strong relationships with journalists to earn coverage, manage narratives, and amplify your story.
Storytelling & Content Creation
Craft powerful narratives and tailored content that connect emotionally and drive engagement.
Culture & Engagement
Strengthen internal alignment and connection through authentic communication that inspires people.
Crisis & Issues Management
Navigate reputational risks with thoughtful, strategic communication that protects trust and mitigates impact.
CEDARVALE COMMUNICATIONS
Brands we support
Meet the Founders
Samantha Beharie, Partner
With over 20 years of experience in strategic communications, I advise organizations on how to engage stakeholders, protect their reputation, and communicate with clarity and purpose.
My career spans senior roles in both agency and in-house settings, where I’ve led communications mandates across Asia Pacific and global markets. I’ve worked closely with executive leaders and cross-functional teams to develop strategies that support transformation, sustainability, and long-term brand value - often navigating complex regulatory, cultural, and business landscapes.
At The Caravel Group, I led the development of the company’s first ESG report, managing the project from concept to completion. This included shaping the narrative, writing and editing the content, and overseeing production to align with global reporting standards. The result was a foundational piece that defined the Group’s ESG voice and priorities.
During my time at Li & Fung, I played a central role in communicating the company’s Three-Year Plan, a major business transformation strategy. I helped articulate the overarching narrative and strategic pillars - speed, innovation, and digitalization – and executed an integrated communications campaign across internal and external channels.
While at Burson-Marstellar, I worked on the public affairs campaign that supported Telenor’s successful bid for a telecommunications license in Myanmar, an effort combining regulatory strategy, stakeholder engagement, and rapid-response communications under intense scrutiny. As a member of the Public Affairs practice, I advised clients through sensitive reputational challenges, where swift and strategic communication was critical to protecting stakeholder trust.
My sector experience spans maritime and shipping, manufacturing and supply chain, telecommunications, and technology - industries experiencing rapid transformation driven by innovation, regulation, and rising stakeholder expectations.
Samantha Beharie, Partner
With over 20 years of experience in strategic communications, I advise organizations on how to engage stakeholders, protect their reputation, and communicate with clarity and purpose.
My career spans senior roles in both agency and in-house settings, where I’ve led communications mandates across Asia Pacific and global markets. I’ve worked closely with executive leaders and cross-functional teams to develop strategies that support transformation, sustainability, and long-term brand value - often navigating complex regulatory, cultural, and business landscapes.
At The Caravel Group, I led the development of the company’s first ESG report, managing the project from concept to completion. This included shaping the narrative, writing and editing the content, and overseeing production to align with global reporting standards. The result was a foundational piece that defined the Group’s ESG voice and priorities.
During my time at Li & Fung, I played a central role in communicating the company’s Three-Year Plan, a major business transformation strategy. I helped articulate the overarching narrative and strategic pillars - speed, innovation, and digitalization – and executed an integrated communications campaign across internal and external channels.
While at Burson-Marstellar, I worked on the public affairs campaign that supported Telenor’s successful bid for a telecommunications license in Myanmar, an effort combining regulatory strategy, stakeholder engagement, and rapid-response communications under intense scrutiny. As a member of the Public Affairs practice, I advised clients through sensitive reputational challenges, where swift and strategic communication was critical to protecting stakeholder trust.
My sector experience spans maritime and shipping, manufacturing and supply chain, telecommunications, and technology - industries experiencing rapid transformation driven by innovation, regulation, and rising stakeholder expectations.
Sacha Beharie, Partner
After a 20-year career in investment banking, I made a deliberate shift - stepping away from trading and advisory work to focus on something I’ve long believed in: the power of clear and purposeful communication. Throughout my career, I saw strong ideas and well-run businesses fall short because their story wasn’t told well or wasn’t told at all.
At Cedarvale Communications, I bring a commercially grounded perspective to help businesses communicate with clarity, credibility and confidence. I’m not a traditional communications professional. My approach is practical and business-first, shaped by years of navigating complex, high-pressure environments and leading high performing profitable teams. I work with clients to cut through the noise and distill complex data into compelling narratives for their end customers, employees, and investors.
Outside of work, I’m deeply curious about the shifts taking place across Asia and how the region’s growth is continuously reshaping global dynamics. This curiosity often finds me leading thoughtful conversations about the intersection of geopolitics, economics, and how these forces show up in our daily lives. When I am not working, you’ll find me outdoors with my family, reconnecting with nature.
Sacha Beharie, Partner
After a 20-year career in investment banking, I made a deliberate shift - stepping away from trading and advisory work to focus on something I’ve long believed in: the power of clear and purposeful communication. Throughout my career, I saw strong ideas and well-run businesses fall short because their story wasn’t told well or wasn’t told at all.
At Cedarvale Communications, I bring a commercially grounded perspective to help businesses communicate with clarity, credibility and confidence. I’m not a traditional communications professional. My approach is practical and business-first, shaped by years of navigating complex, high-pressure environments and leading high performing profitable teams. I work with clients to cut through the noise and distill complex data into compelling narratives for their end customers, employees, and investors.
Outside of work, I’m deeply curious about the shifts taking place across Asia and how the region’s growth is continuously reshaping global dynamics. This curiosity often finds me leading thoughtful conversations about the intersection of geopolitics, economics, and how these forces show up in our daily lives. When I am not working, you’ll find me outdoors with my family, reconnecting with nature.
Get in touch
3 Arbuthnot Road, Central, Hong Kong SAR
